The additional cost of battery storage for residential solar systems can be a deterrent for some homeowners. The key is to show them how storage is an investment that can help optimize their utility rates, make their homes more resilient against grid outages — both planned and unplanned — and benefit the environment.

Financing allows customers to make necessary home repairs on a budget. It also helps them tackle larger projects and upgrade to higher-quality products.

According to recent studies, more than half of all American consumers say they’d struggle to write a $1,000 check to cover an emergency home repair.

Nagaraju Bandaru is CTO for Mosaic, a leading financing platform for U.S. residential solar and energy-efficient home improvements.

With the passing of the Inflation Reduction Act (IRA), the U.S. government is expecting a boom in clean energy jobs.

Whether a prospective solar customer is looking to save money on their utility bill or would like to help the planet, as a salesperson, your job is to show them how a solar system will be worth their investment. In many cases, offering products equipped with module-level power electronics (MLPE) could be the difference between making a sale or not.