Fifteen years ago, when I sold solar at the kitchen table, I had to convince people that solar power actually worked. That time is over. People now understand the benefits of clean energy, which lets solar professionals today focus on optimizing customer experience and getting more projects energized.

Communication is one of the most important tools for your business.

The additional cost of battery storage for residential solar systems can be a deterrent for some homeowners. The key is to show them how storage is an investment that can help optimize their utility rates, make their homes more resilient against grid outages — both planned and unplanned — and benefit the environment.