Slow season is the perfect time for reflection. With fewer active sales and installations happening, you can use the extra time to perfect processes and get prepared for the spring and summer sales seasons. Take a step back to evaluate what’s been working well and where there’s room for improvement. Get your co-workers or teams involved and work together to build a stronger sales strategy and business. Here are three questions you can ask yourself to get started!
“How can I improve my sales process?”
The sales process is obviously a vital part of any solar business strategy. Without interested customers, the most beneficial product is purposeless. Kitchen table sales are often the first in-person impression customers get of solar. Strategies like customized proposals, transparent pricing and lead nurturing can help you have the best interactions with these prospective customers.
“How positive are my customers' experiences?”
Use the slow season as an opportunity to check in with your customers and learn about their experience. What could have gone smoother? What was a surprise? What didn’t work out as well as it could have? Is it in your power to change this experience for future customers?
Checking in with past customers will also deepen the relationship beyond just the initial sale, a bonus for referral and review needs! Creating a formal referral program can be a huge boost for your business.
“Am I updated on industry events?”
If you haven’t already, pick a few trusted trade associations and clean energy news sites, and sign up for their newsletters. It’s a great way to keep up to date on technological advancements, policy and general industry happenings.
Following knowledgeable sources on social media and subscribing to blog posts are other ways to stay informed.
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