4 Electrification Benefits to Electrify Your Sales Pitch

What do EV chargers, solar panels, battery storage and electric heating and cooling systems have in common? All of these are electric home improvements and all can save homeowners money on their utility bills.

Electric upgrades are growing in popularity as more homeowners look to electrify their households. Contractors who understand the values of electrification can close more deals — especially with the opportunity to bundle electric products or partner with other home improvement companies for referrals.

Here are 4 benefits of electrification to electrify your sales pitch:

1. Resiliency

  • Integrated electric homes can help customers future-proof their homes against severe weather events.
  • Solar energy storage, in particular, allows homeowners to equip themselves with a longer-lasting energy supply in case of service disruptions.
  • Electric upgrades can work together to make houses more efficient and resilient, but it's up to contractors to explain the lesser-known benefit to their customers.

2. Lower utility costs

  • Around 43% of a home utility bill comes from heating and cooling needs.
  • Electricity uses less energy than fossil fuels, helping to reduce energy use and lower the cost of monthly bills.
  • Switching from an electric furnace to a heat pump can save homeowners up to $815 per year. While Forbes estimates that the average homeowner can save around $1,500 per year with solar panels.

3. Increase indoor air quality

  • The EPA reports that indoor concentrations of some pollutants are often 2 to 5 times higher than typical outdoor concentrations.
  • Indoor pollutants are known to cause or trigger many health conditions.
  • Electric systems do not emit many of the pollutants of older, fossil-fueled systems. As more consumers look to reduce their indoor pollution, electric systems can be an important part of the process.

4. The greener, cleaner option

  • According to a 2020 Rewiring America report, decisions we control in our households are responsible for 42% of energy-related greenhouse gas emissions.
  • By choosing electric systems, homeowners are investing not only in their homes but in the planet too.

Discussing the benefits of electrification can help contractors increase their margins by closing bigger jobs, and help homeowners make their homes more comfortable, resilient and valuable.  Homeowners and contractors can both benefit from seeing how electric upgrades can create a more efficient home and multiply cost-savings!

Financing applied for and processed through the Mosaic platform is originated by Solar Mosaic LLC or one of its lending/financing partners. Equal Housing Lender

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