Take advantage of Home Improvement Month to advertise your company, attract new customers and grow your business! It’s a great time to remind homeowners to prioritize projects they may have been putting off — and ultimately land more jobs.
Not sure how to get your name out there this month? Looking for new creative ways to promote your business? Here are four ideas to get you started.
1. Add a website banner.
Customers will only know it’s Home Improvement Month if you tell them! Try adding a banner to your business website that showcases your current promotions or discounts. Make sure the banner is clearly visible on your site and includes a “pull” or something that will get customers interested in your promotion.
2. Amp up your presence on social.
Social media is one of the best ways to spread the word about Home Improvement Month. With a little planning, you can even create a social campaign to generate more excitement and engagement from your followers.
Here are a few social campaign ideas:
- Business promotions you’re offering for Home Improvement Month
- Before and after photos of your services
- Fun facts about energy-efficiency or home upgrades
- “Meet the team” profiles of your employees
- Posts that celebrate your team, your work or the industry as a whole
- Highlight the new benefits of the Inflation Reduction Act incentives for homeowners
3. Start a referral program.
Word of mouth is known to lower customer acquisition costs and increase contractors’ close rates. Referral programs are a great way to tap into these benefits. Incentivize your current customers to tell their friends and family about your services and effectively generate new work from your existing book of business. You can tie your referral program to Home Improvement Month by adding things like extra incentives or increased rewards for the month of May — this will keep your referral program fresh and exciting for customers.
4. Don’t forget about install-day canvassing.
It’s easy to get caught up in the digital whirlwind of advertising, which does offer its own benefits. But don’t forget about the old-fashioned tactic of install-day canvassing. Many contractors overlook the opportunity to talk to neighbors while the install is taking place. Be friendly to passersby and make sure to share how Home Improvement Month is the perfect opportunity to start that project they’ve been putting off!
With these tactics in tow, you’re sure to have a successful Home Improvement Month!
Financing applied for and processed through the Mosaic platform is originated by Solar Mosaic LLC or one of its lending/financing partners. Equal Housing Lender.